You have probably viewed many Flash-based components
while surfing the Internet. Most smooth animations on websites and
in banner ads, short films, and presentations are built in Flash.
Macromedia Flash is a powerful and adaptable software program. It enables
Flash web designers to incorporate sound, movement, and interactivity
that cannot be achieved with standard HTML websites.
Web designers use Flash to develop a wide array of
presentations, tutorials, and websites. They can create entire websites
or simply add interactive elements to standard HTML websites.
Should you consider Flash for your company’s
website? Perhaps. Like everything, Flash has both pros and cons.
The benefits of Flash
* Flash can enhance the experience of your target
audience. It grabs attention and can make a stunning and rich presentation
to effectively drive home a marketing message.
* Flash provides almost limitless design options.
* With Flash you can explain a wide variety of concepts
with graphics and sound via dynamic, engaging tutorials, training courses,
introductions, and film clips.
* Flash can give your site a look that emphasizes
state-of-the-art technology and expertise.
* If you have a portfolio component to your website,
Flash can present samples of your work in an interactive environment
that resizes windows to fit the graphics. Examples of companies that
may benefit from Flash portfolios include architects, interior designers,
Things to consider when developing a Flash-based
* Estimates state approximately 95% of Internet users
have the Flash plug-in. This leaves only a small group of people who
must still download the free plug-in.
* Flash is a complex and time-intensive program.
Sites built in Flash take more planning and programming time than “standard”
Copyright © 2004, Wendy Gray Maynard, Kinesis,
Wendy Gray Maynard is the co-owner of Kinesis. Kinesis
specializes in marketing, graphic design, and business writing. Visit
http://www.kinesisinc.com to sign up for Kinesis Quickies, our free
e-newsletter featuring free marketing wisdom and tips.
Article Source: http://EzineArticles.com/